Fujifilm just released their New Year Greeting 2024 / FUJIFILM¹ video with multiple interesting announcements.

Strategic Partnership with WPPF

Timestamp: 1:51m

Fujifilm announced, that they will form a "very important strategic partnership" with World Press Photo Foundation. Fujifilm states that they want to "further contribute to the photo industry" by hosting "many workshops and seminars at exhibitions across the world."

Firmware Updates for X-H2S, X-H2, X-T5, X-T4, X-T3, X-S20 and X-S10

Timestamp: 2:36m

Optimized smooth zoom control will come for several cameras through the following firmware updates:

Changes in X-H2S Firmware Version 5.10

1. The "TIME CODE SYNC. SETTING" option is added to "TIME CODE SETTING" in the movie mode to allow time code synchronization with external devices. This allows connection to the ATOMOS AirGlu accessory, "UltraSync BLUE" via Bluetooth. In addition, timecode synchronization with multiple cameras (up to 6 cameras) is possible by acquiring timecode from "UltraSync BLUE".

2. The connection procedure and display function at remote recording are improved when using File Transmitter FT-XH as follows.

   1. Connection setting gets easier to use the Remote Rec Function by reading the QR code displayed on the camera with the tablet's camera app to obtain the MAC address and IP address of the camera automatically.
   2. A "MULTI" button is added to the "Remote Rec Function" menu. Pressing this button splits the screen display into four sections, allowing you to watch Live Views of multiple cameras simultaneously and pressing the "SINGLE" button bring back to the single screen display.
   3. A "Clean display mode" is added to the "Remote Rec Function" menu. When "Clean display mode" is selected, only the Live View is displayed.

   Note: The firmware of the File Transmitter FT-XH must be upgraded to the latest version to enable those functions above. Be sure to update the camera's firmware to the latest version before updating the firmware for the File Transmitter FT-XH.

3. The smartphone icon and Bluetooth icon are now displayed on the camera's display screen when the camera and smartphone are connected via Bluetooth.

4. Aperture control parameters have been optimized to improve exposure tracking function during zoom operation when using the following interchangeable lens.

   Target interchangeable lens:
   XF16-55mmF2.8 R LM WR: Ver. 1.30 or later

   Note: Make sure to update the camera's firmware to the latest firmware before updating the firmware of the interchangeable lens to enable those functions above.

5. Other minor bugs are fixed.

Download: X-H2S Firmware Version 5.10

Changes in X-H2 Firmware Version 3.10

1. The "TIME CODE SYNC. SETTING" option is added to "TIME CODE SETTING" in the movie mode to allow time code synchronization with external devices. This allows connection to the ATOMOS AirGlu accessory, "UltraSync BLUE" via Bluetooth. In addition, timecode synchronization with multiple cameras (up to 6 cameras) is possible by acquiring timecode from "UltraSync BLUE".

2. The connection procedure and display function at remote recording are improved when using File Transmitter FT-XH as follows.

   1. Connection setting gets easier to use the Remote Rec Function by reading the QR code displayed on the camera with the tablet's camera app to obtain the MAC address and IP address of the camera automatically.
   2. A "MULTI" button is added to the "Remote Rec Function" menu. Pressing this button splits the screen display into four sections, allowing you to watch Live Views of multiple cameras simultaneously and pressing the "SINGLE" button bring back to the single screen display.
   3. A "Clean display mode" is added to the "Remote Rec Function" menu. When "Clean display mode" is selected, only the Live View is displayed.

   Note: The firmware of the File Transmitter FT-XH must be upgraded to the latest version to enable those functions above. Be sure to update the camera's firmware to the latest version before updating the firmware for the File Transmitter FT-XH.

3. The smartphone icon and Bluetooth icon are now displayed on the camera's display screen when the camera and smartphone are connected via Bluetooth.

4. Aperture control parameters have been optimized to improve exposure tracking function during zoom operation when using the following interchangeable lens.

   Target interchangeable lens:
   XF16-55mmF2.8 R LM WR: Ver.1.30 or later

   Note: Make sure to update the camera firmware to the latest firmware before updating the firmware of the interchangeable lens to enable those functions above.

5. Other minor bugs are fixed.

Download: X-H2 Firmware Version 3.10

Changes in X-T5 Firmware Version 2.10

1. Aperture control parameters have been optimized to improve exposure tracking function during zoom operation when using the following interchangeable lens.

   Target interchangeable lens:
   XF16-55mmF2.8 R LM WR: Ver.1.30 or later

   Note: Make sure to update the camera firmware to the latest firmware before updating the firmware of the interchangeable lens to enable those functions above.

2. The firmware bug is fixed that a white horizontal line appears on the preview image in the LCD monitor when shooting with the focus point locked by touch panel operation.

3. The firmware bug is fixed that the LED catchlight of the FLASH stays illuminated when the SHOE MOUNT FLASH is attached and photographed under the following setting conditions.

   • SHUTTER TYPE: ES ELECTRONIC SHUTTERES
   • DRIVE SETTING: High-speed burst or Low-speed burst
   • LED light: CATCHLIGHT

4. The firmware bug is fixed that the camera does not synchronize properly depending on the shutter speed setting when shooting with "EF E-FRONT CURTAIN SHUTTER" with SHOE MOUNT FLASH (EF-60) attached.

5. Other minor bugs are fixed.

Download: X-T5 Firmware Version 2.10

Changes in X-T4 Firmware Version 2.10

1. Aperture control parameters have been optimized to improve exposure tracking function during zoom operation when using the following interchangeable lens.

   Target interchangeable lens:
   XF16-55mmF2.8 R LM WR: Ver.1.30 or later

   Note: Make sure to update the camera firmware to the latest firmware before updating the firmware of the interchangeable lens to enable those functions above.

2. Other minor bugs are fixed.

Download: X-T4 Firmware Version 2.10

Changes in X-T3 Firmware Version 5.10

1. Aperture control parameters have been optimized to improve exposure tracking function during zoom operation when using the following interchangeable lens.

   Target interchangeable lens:
   XF16-55mmF2.8 R LM WR: Ver.1.30 or later

   Note: Make sure to update the camera firmware to the latest firmware before updating the firmware of the interchangeable lens to enable those functions above.

2. The firmware bug is fixed that a image becomes abnormal color tone in rare cases under the following configuration conditions.

   • SHUTTER TYPE: ES ELECTRONIC SHUTTERES
   • DRIVE SETTING: High-speed burst
   • AF/MF SETTING: RELEASE PRIORITY or MF
   • SHUTTER SPEED: 1/2.5, 1/5 or 1/6

3. Other minor bugs are fixed.

Download: X-T3 Firmware Version 5.10

Changes in X-S20 Firmware Version 1.20

1. Aperture control parameters have been optimized to improve exposure tracking function during zoom operation when using the following interchangeable lens.

   Target interchangeable lens:
   XF16-55mmF2.8 R LM WR: Ver.1.30 or later

   Note: Make sure to update the camera firmware to the latest firmware before updating the firmware of the interchangeable lens to enable those functions above.

2. Other minor bugs are fixed.

Download: X-S20 Firmware Version 1.20

Changes in X-S10 Firmware Version 3.10

1. Aperture control parameters have been optimized to improve exposure tracking function during zoom operation when using the following interchangeable lens.

   Target interchangeable lens:
   XF16-55mmF2.8 R LM WR: Ver.1.30 or later

   Note: Make sure to update the camera firmware to the latest firmware before updating the firmware of the interchangeable lens to enable those functions above.

2. Other minor bugs are fixed.

Download: X-S10 Firmware Version 3.10

Changes in XF16-55mmF2.8 R LM WR Firmware Version 1.30

1. Exposure tracking during zoom operation is improved when using the following cameras.

   Applicable cameras:
   X-H2S (Ver.5.10 or later), X-H2 (Ver.3.10 or later), X-T5 (Ver.2.10 or later), X-T4 (Ver.2.10 or later), X-T3 (Ver.5.10 or later), X-S20 (Ver.1.20 or later) and X-S10 (Ver.3.10 or later)

   Note: Make sure to update the camera's firmware to the latest version before updating the firmware of the interchangeable lens to enable those functions above.

Download: XF16-55mmF2.8 R LM WR Firmware Version 1.30

GFX Challenge Grant Program 2023

Timestamp: 4:15m

From over 2,000 applications, 15 winners have been selected. The winners and more information about the projects are presented on the GFX Challenge Grant Program 2023 website.

X Summit

Timestamp: 6:48m

Fujifilm officially announced that their first X Summit of the year 2024 will be on February 20th, 2024 in Tokyo, Japan. New camera announcements are expected - see our article Next Fujifilm X Summit: February 20th, 2024 for more.

CP+

Timestamp: 7:03m

Additionally, Fujifilm will also participate in CP+ Camera & Photo Imaging Show 2024 in Yokohama, Japan. CP+ will take place February 22nd to 25th, 2024.

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